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WW Services Go-to-Market Enablement

Go To Market Services

The RiverMeadow Go to Market enablement package comprises training, market analysis, sales tools, and collateral.  RiverMeadow’s cloud go-to-market experts will show you how to build and deliver messaging, assets, tactics, and marketing execution that support your goals.  Partners will be able to create branded online, social media, and multi-channel assets that are clearly distinguished from others in the market.

 

RiverMeadow Channel Partner Certification

As a RiverMeadow Certified Channel partner, you will be authorised to brand, position, market and sell RiverMeadow SaaS, either as a separate product or as a part of your infrastructure.

RMS Certification helps you successfully associate your brand with an emerging technology trend and raise your thought leadership position in the marketplace.

 

Program Features

 



GTM TRAINING



GTM training courseware presentations oriented towards marketing, productising, technical sales and presales for migration projects.  Available via onsite or online delivery.

 


MARKET STRATEGY AND ANALYSIS



Competitive Market Analysis

Custom market analysis study, to identify competitor SWOT profiles. Deliverable includes a competitive market analysis presentation, including competitor SWOT and competitive go to market recommendations.

 

GTM Workshop

Facilitated 1-2 day workshop to frame market approach, strategy, and go to market plans. Output includes a GTM strategy presentation and a high-level plan.



SALES TOOLS



Sales Playbooks

Sales training guides to outline sales lifecycle, customer scenarios, sales engagement timelines, and overall deal flow process.

 

ROI Analysis

The toolkit will include ROI calculations that will enable you to transform your sales focus from product features to customer value.   The tool will assist you in calculating the financial justification for your cloud solution.

 

Templates

Requirements gathering, proposal, and statement of work templates for standard migration service offerings.



COLLATERAL



Presentations

The enablement toolkit includes presentations comprising sales slides with a script that can be branded and incorporated within your own sales presentations.  There are also demo scripts and deep dive pre-sales presentations.

 

Data sheets

The enablement toolkit will contain datasheets that are designed to be either used as-is or in a rebranded form with your customers.

 

Case Studies

Our partners will be provided with 1-2 page briefs with customer case studies for migration projects. These could be used for marketing and/or sales distribution.

 

The value of an automated cloud migration

"We are building an industry-leading services organization to help our go-to-market partners easily develop their cloud migration service organizations. Helping our partners deliver high-quality services to customers is essential."

–  Richard Scannell, President and CEO, RiverMeadow